Our First Program:
Reading For A Cause
Jenny Appleseed Organization's first planned program is entitled Reading For A Cause. Through this program our organization uses donated funds to self-publish wholesome books, partners with other nonprofit organizations to promote the books, promotes the books through our own efforts, and arranges for fifty to one hundred percent of the book royalties to be given to the partnering charity for their work. We will donate 100% of our first book's royalties to our partnering charity. For future books, we will publish on the back book cover and on our web site the percentage we donate and to whom the money is given. The partnering charity must be involved in work to help children or the elderly with their education, religious, psychosocial, physical, or health needs. The partnering charity must also be classified as a 501(C)3 organization by the IRS. Our board of directors and executive director select partnering charities for the program. Many of our books are geared towards children and include a moral lesson.
We also conduct character education programs for young children within local area organizations. We use our books during these sessions to teach children a positive character trait. We read the book to the children and use fun and engaging activities to reinforce the positive character trait which the book emphasizes. Examples of positive character traits we reinforce in our stories include but are not limited to the following: listening to your parents, encouraging others who are less popular or talented, learning to base opinions on facts rather than misguided gossip, learning to be kind to others. During these sessions we also explain to young children how they can help others by simply purchasing and reading a book.
After each of our program sessions, a letter is sent home to parents explaining about our partnering charity and how a book purchase will benefit our partnering charity's work while simultaneously providing a wholesome story for their child. At times we are able to provide free books to children in our sessions when we obtain sponsors to donate the books. Parents are encouraged to read a donated book again to their child, discuss the positive character trait, and consider purchasing an additional copy for a friend.
Our books are made available both in paperback and digital form. Read more about our books under the tab entitled "Jenny Appleseed Books."
Therefore, our children’s books have a two-fold purpose. They generate funding for our partnering charity, and they teach young children positive character traits. Although most of our books are for children, we also plan to branch out to other genres in future. We aspire to release our first book in 2019. It is entitled, Finmore's Humongous Talking Worm.